TNO: uniting brilliant minds for a better world

The challenge

How do you give a single, resonant voice to over 3,500 specialists dedicated to solving our world’s greatest challenges? This was the inspiring question at the heart of our work with TNO, a leading research organization. With brilliant minds spread across nine locations, they felt a deep need to unite their diverse expertise under one powerful story—a story that would align them internally and express their proactive role in creating positive change for society.

Our journey together

Our journey took place when physical connection was a challenge, yet our collaboration was deeper than ever. Through video conferences and hybrid sessions, using our science-based and playful methods like the 23plusone emotive methodology, we connected with people across the entire organization. Human by human, we listened to their stories and co-created a brand foundation that felt true to the innovative spirit and collective soul of TNO.

The transformation

The result is a comprehensive new brand book that serves as a single source of inspiration and clarity. It aligns everything from the corporate strategy narrative to a refreshed visual expression, empowering every TNO specialist to feel connected to the shared mission. More than a document, it is the tool that helps transform 3,500 individual experts into one cohesive, convincing force for good. This is where purpose meets performance.

Do you want to unite the diverse talents within your organization into a single, powerful movement? Let's connect and build your next better, together. Contact Kim Cramer or Alexander Koene to start the conversation.