Back in 2007, BR-ND People was introduced as a new type of branding consultancy.

Building on new insights from scientific research on positive psychology, sociology, and communication science, our founders Kim Cramer en Alexander Koene created a new type of impact agency. With people at the core of what we do.

BR-ND People, an impact branding agency in Amsterdam.

  • Improving the human experience on earth.

    Now is a pivotal moment to speed up business as a force for good. It is time to unite people and organizations to build a better tomorrow. We are here to accelerate an inclusive, equitable and clean world. We help organizations improve the human experience on earth.

  • We see business as a force for good. 

    We envision a future where people and the planet thrive in sync. An economic system that is regenerative by nature. Where organizations collaborate to create value for all people, and ideas and opinions flow and exchange freely. A world with justice, diversity, equity and inclusion.

  • Strengthening strategy with behavioural sciences and creative arts. 

    We are an impact agency. We align strategy with behavioural sciences and creative arts. It’s our business to align strategic choices with positive leadership culture and practices and appealing brand expression. We speed up to improve. Fast.

  • Our recipe for success.

    Think emotive. Make meaning impactful.

    Humans are a social and emotional species, that’s why we promote purpose-driven cultures that let teams thrive. We think emotive to unleash meaning that touches people’s hearts and minds. Because if it feels good, it sticks. That’s how we align organizations’ internal magic with external promises.

    Act collaborative. Everybody counts.

    We work with ambitious teams to make their purpose a reality. Change takes courage and it can’t be done alone. What’s needed is a happy, ready and able collective of individuals contributing from their inner drive. Top to bottom, bottom to top. Taking action together and being proud of it. Step by step. Zig and zag. We ignite people’s curiosity and accelerate their desire to be part of the transformation.

    Be seductive. Design to excite.

    With a daring mind, we let go of obsolete conventions while designing new solutions. Through design-thinking, we develop and use playful science-based methods that drive positive energy. Our bar is high. Whatever we make and do, we want to exceed expectations and create memorable experiences. We share our expertise worldwide to make more impact together. We’ll never stop innovating, for us, it’s just too exciting.

BR-ND People is specializing in impact strategy, culture and branding.

We build positive open relationships in which everyone works together for the best results. Our clients enjoy a future-proof and attractive brand, developed with all relevant stakeholders, which ensures engaged and inspired employees, customers, partners and investors.