NRG Pallas: powering hope for a healthier future

The challenge

Every single day, the work of one organization provides hope to over 30,000 patients and their families around the world. This is the profound, human reality behind the complex science of NRG Pallas, a leader in nuclear medicine. Their growth brought a heartfelt challenge: how to articulate a brand story that truly captures the life-changing purpose at the core of their work and radiates human hope.

Our journey together

Our journey together was about uncovering the soul of the organization. Through a series of science-based and playful team sessions, using our 23plusone emotive methodology, we helped define the values and behaviours that underpin their unique culture. We believe that people are the brand, and by understanding what drives the brilliant minds at NRG Pallas, we could co-create a brand strategy that felt authentic from the inside out.

The transformation

The result is a completely new brand identity, with a logo and visual language that express both scientific precision and a deep sense of purpose. This identity is now alive and active, from their digital presence to international trade shows. Just as importantly, it forms the heart of their employer branding, creating a powerful story that attracts the talented individuals needed to continue their life-saving mission. This is where purpose meets performance.

Do you have a powerful mission that needs a voice to match? Let's connect and build your next better, together. Contact Kim Cramer or Alexander Koene to start the conversation.