Oncomid: united for the best cancer care

The challenge

When faced with cancer, you want only one thing: the very best care. But what if that expertise isn't found within a single hospital, but is spread across an entire region? This was the driving force behind a unique collaboration in Central Netherlands. Several hospitals felt the calling to join forces, to create a network that gives every patient the assurance of the best possible care, regardless of where they are treated. The challenge was to give this network a unified name, story, and identity.

Our journey together

A network that revolves around people must be built by people. Our process was one of deep listening and co-creation. In a series of science-based and playful sessions, using our 23plusone emotive methodology, we brought everyone to the table: patients, medical specialists, and staff from all participating hospitals. Human by human, we uncovered the shared purpose and built a brand that was formed from within.

The transformation

The result is Oncomid, a brand that carries a powerful promise. It is the tangible name and face of an ambitious medical network that innovates, shares knowledge, and conducts joint research. More than a logo, it is the assurance for patients that an entire team of specialists is working together for them—a brand that radiates trust and progress. This is where purpose meets performance.

Do you believe in the power of collaboration to achieve a greater goal? Let's connect and build your next better, together. Contact Kim Cramer or Alexander Koene to start the conversation.