Quinso: the soul of a solution

The challenge

Imagine a team of masters, people who have dedicated their careers to perfecting their craft. This is the world of Quinso, a team of highly experienced SAP consultants. Yet, with all their expertise, they felt a calling for something more: a brand story as authentic and reliable as their work. It was a beautiful search for the genuine heart of their brand, free from over-promising and grounded in truth.

Our journey together

Our journey was one of deep, inclusive listening. Through surveys and interviews, we connected with co-workers, leadership, and international partners. Then, in a series of science-based and playful co-creative sessions using our 23plusone emotive methodology, we didn't just write a story; we identified the natural carriers of their culture. Together, we crafted a narrative that honors their proud history while charting an exciting new course.

The transformation

The result is an evolved corporate story and a revived brand expression that feels true to the core of Quinso. It is a narrative that celebrates their expertise as a commitment to genuine, high-quality solutions. This new purpose-driven positioning provides a clear compass for their future, opening up new perspectives on sustainability and aligning their internal culture with their external promise. This is where purpose meets performance.

Do you need to uncover the true story of your organization? Let's connect and build your next better, together. Contact Kim Cramer or Alexander Koene to start the conversation.