Santeon: the courage to lead the way, together

The challenge

Imagine the courage it takes for seven leading hospitals to leave their own paths and create a new future together. As early as 2007, they felt a shared drive: healthcare in the Netherlands could and should be better. This wasn't a top-down directive, but a deeply felt desire from within. The challenge was to give this collective dream a name, a heart, and a face that could unite them all.

Our journey together

Our journey with Santeon is a decade-long partnership built on trust. From day one, we searched for the connecting meaning alongside people from all the hospitals and their patients. In countless science-based and playful sessions, using our 23plusone emotive methodology, we built the brand story, name, and identity, human by human, continuously refining it over the years.

The transformation

The result is Santeon, a strong national hospital brand known as a pioneer in healthcare. It is a brand that strengthens the individual hospitals while simultaneously radiating unity and attracting the best medical professionals. More than a name, Santeon is the living proof that collaboration, based on a shared purpose, can truly innovate healthcare for the better. This is where purpose meets performance.

Do you believe in the power of a long-term, co-creative approach to realize sustainable change? Let's connect and build your next better, together. Contact Kim Cramer or Alexander Koene to start the conversation.