Nextview: growing together into one brand with a mission

The challenge

How do you forge one new, close-knit family from three successful organizations and five unique brands? This was the beautiful challenge facing the We Accelerate People Group. There was a deep desire to join forces and create an even greater positive impact as a company that inspires others. The mission was clear; they needed our help to give this shared dream a name and a home.

Our journey together

You build a new brand human by human. From day one, we involved all employees in an intensive, science-based and playful co-creative process, using our 23plusone emotive methodology to find their shared heart. For their expansion into Germany during lockdown, we co-created a 100-page Brand Culture Manual—not a rulebook, but a guide to the brand's shared purpose, values, and behaviours.

The transformation

The result is Nextview. A strong and unified brand that was launched internally with an unforgettable celebration, because people are the brand, and that’s worth celebrating. What makes this journey extra special is our shared B Corp certification, representing a partnership built on the conviction that business should be a force for good. This is where purpose meets performance.

Do you want to unite the unique strengths within your organization into a single, inspiring story? Let's connect and build your next better, together. Contact Kim Cramer or Alexander Koene to start the conversation.