Theory of change (TOC) of BR-ND People to make more impact.

We believe system change is happening to create a better world with more health and happiness in the 21st century.

The Theory of change (TOC) of BR-ND People:

Input

Empathy and Understanding:
Begin with a deep understanding of people's hidden drives and motivations.

Tool:
Leverage the 23plusone method to gain insights into emotive dynamics, which guides the branding and culture-shaping process.

Activities

Co-Creation & Collaboration:
Engage with clients and stakeholders to build purpose-driven organizations through collaboration and co-creation.

Transformation:
Turn insights into meaningful expressions, human connections, and positive behaviors.

Output

Meaningful brands: Develop brands that resonate with stakeholders emotionally, helping organizations redefine success through meaningful experiences.

Impact

Positive culture & Attractive Branding: The ultimate goal is for organizations, teams, and individuals to benefit from a positive culture and attractive brand.

Contribution to happiness & Planetary health: Stimulate contributions that not only benefit people but also the health of the planet.

This simple framework helps us to guide strategies and actions that align with the goals of creating impactful and purpose-driven brands.