23plusone: a scientific method linking feelings & meaning.
Emotive thinking promotes happiness & attraction.
To create attractive brands and positive culture, we use 23plusone. It’s our science-based method about the things that really matter in life.
23plusone brings people together on the things that matter most.
23plusone makes the differences between individual and collective interests visible. It helps organisations gain insight into emotive dynamics. Not only in the boardroom, but with all people inside and outside the organisation who are needed to achieve the desired change.
People strive for happiness by pursuing 24 fundamental interests such as friendship, curiosity, winning, health and sexuality.
By touching people in the full spectrum of their emotional repertoire, positive feelings, connectedness and positive behaviour arise.
23plusone is the result of scientific research by Kim Cramer PhD and Alexander Koene. The starting point is that positive behaviour leads to happiness and is driven by how people feel.