Can you feel it too? That fundamental shift in the world. The quiet hum of a new age where purpose is the engine of profit. My work isn’t just about observing this change; it's about being in the middle of it, helping to shape it human by human, team by team. It’s about building organisations that are a force for good.

A rebellion of the heart

My mission is deeply personal. As a father of three living in Amsterdam, I believe longevity is about being happy, healthy, and inspired. This philosophy fuels everything. My decades-long discipline of daily sports - cycling, running, weights, and skiing - is more than just a routine. It sharpens the clarity and energy I bring to our work, proving that a culture of well-being is the foundation for a life well-lived.

From systems to soul

My journey began in the military and led me to the heart of global corporations. Through long expat postings, I learned the global business playbook from the inside. Yet, I felt a growing pull toward something more meaningful. That's when I met my business partner, Kim Cramer. That friendship sparked a 20-year shared mission: to prove that when people are the brand, everything changes for the better.

Three ways we work, one shared belief

Our shared conviction in the human side of business comes to life through our three ventures:

• BR-ND People: A creative change agency where we partner with teams to build brand cultures where people do not just survive, but truly thrive.

• The 23plusone Collective: Our science-based and playful method that unlocks well-being and connection through the universal language of values.

• Let's Play Equal: A profound experience that uses serious gaming to turn complex conversations about inclusion into tangible, heartfelt action.

If you feel that same pull to build something that truly matters, I would love to connect. Let's explore how we can build next better, together.