Wij zijn Kinderpostzegels

New brand movie & brand campaign

We are so proud that our client Kinderpostzegels has launched a campaign, including a new brand movie and advertising campaign that explains how they make a difference in children's lives every day of the year.

The brand movie focuses on important issues like poverty, domestic problems, and isolation, all of which can leave children feeling alone and unable to reach their full potential. To help showcase what Kinderpostzegels stands for, BR-ND People has created this brand movie in cooperation with Crossmarkpictures.

You'll also see a new brand campaign across various media platforms, including bus shelters and roadsides throughout the Netherlands. NPO radio stations and regional stations will also air a commercial, while Kinderpostzegels will be featured in summer magazines like Linda.

Marlies Maasdam, Kinderpostzegels' marketing director, said the campaign aims to raise awareness about their year-round efforts beyond their annual children's stamp campaign. 1 in 12 children grows up in poverty, and Kinderpostzegels is working hard to ensure equal opportunities for every child.

By doing this, Kinderpostzegels is helping combat inequality, a growing concern, as many children cannot reach their full potential due to low self-esteem, social exclusion, and poverty. Kinderpostzegels is determined to change that.