Dröge & van Drimmelen and DR2 rebrand to Publyon

Publyon is their embodiment of ambitious aspirations for the future.

The name Publyon incorporates the words "public" and "beyond", reflecting their determination to surpass conventional public affairs. Their ultimate purpose is accelerating societal transformation by promoting knowledge and innovation and preparing organisations for the future.

In a bold move, they have rebranded from various local brands to Publyon, representing a unified, future-proof brand across their offices in Utrecht, Brussels, Copenhagen, and New York. This enables them to facilitate stronger connections between organisations and governments and assist them in making their voices heard. By doing so, they can work collaboratively and innovatively towards improving society.

The DR2 network's various companies have undergone this co-creative and transformative journey over the past 9 months, guided by the expert team of BR-ND People. This includes developing the new brand narrative, portfolio strategy, a new brand name, graphic identity and creating new brand assets to support the transition to Publyon.