What a great and unique event we had last week in Rome. It was beyond our imagination and we want to thank Leen Zevenbergen and Marcello Pallazi for organizing it. Open and joined-up intelligence can conquer the global challenges we are facing.

Feel free to share this declaration with everyone. It was created by 700 hunderd B for Good Leaders including Kim Cramer and Alexander Koene from BR-ND People.

The B for Good Leaders

Declaration

Our present economic system is flawed. It is guided by a short-term vision that only takes the interests of a limited number of stakeholders into account and is deaf to the call of future generations.

The annual B For Good Leaders Summit exists to accelerate the transition toward a regenerative economy, creating the conditions for shared, durable prosperity. This will create social, environmental, and economic net positive value through a new model of regenerative leadership.

As inhabitants of planet Earth, we take up this intergenerational call which demands to reframe the very meaning of leadership. To enable this evolution, as B For Good Leaders, we commit to:

1. Embrace radical interdependence, the fundamental principle governing life on Earth, as the golden rule for decision-making, leading to a regenerative impact;

2. Consider at least the next generation of humans in every business decision;

3. Measure what matters to integrate systemic value creation into our definition of profit;

4. Challenge extractive economic models and take a stand for the common good;

5. Mobilize finance as a catalyst to transform the business perspective from short-termism to long-term shared value creation.

We commit to guiding our companies and organizations to embrace a purpose-driven model that creates value for all. Through this joint leadership statement, we lay the foundation for collective actions and alliances, clearing the path for a new regenerative economy.

June 17th, 2022
Rome, Italy