Transforming impact through strategic rebranding.
Welcome to BR-ND People, your dedicated partner in strategic rebranding and impactful transformations. We don't just rebrand; we create compelling narratives that capture attention and drive results.
Our Expertise in Impactful Rebranding
Revitalize Your Purpose
Is your organization ready for a transformation? Our team of branding experts specializes in rebranding that breathes new life into your mission, even during mergers and acquisitions. Every organization has a unique story, and we’re here to weave that story into a powerful brand identity that aligns with your evolving goals.
Navigate Mergers with Expertise
Imagine merging two identities into one powerful brand. Our strategic rebranding approach ensures a seamless integration of core values and identities, creating a unified brand that resonates deeply within your organization and with your audience. We guide you through complex transitions, crafting a brand that shines brightly in the marketplace.
Why Choose BR-ND People?
Strategic Branding Experts
Our team combines creativity with business acumen to deliver rebranding solutions that make a significant impact. We’re not just about aesthetics; we focus on strategies that drive growth and engagement.
Customized Solutions
We recognize that every organization is unique. Our tailored rebranding services are designed to meet your specific needs, ensuring a harmonious alignment with your vision and aspirations.
Proven Track Record
Our portfolio showcases successful rebranding projects across various industries. We don’t just follow trends; we set them, ensuring your brand stands out in a crowded market.
Let’s Create Lasting Impact Together
Whether you’re navigating a merger, undergoing a transformation, or looking to refresh your brand identity, BR-ND People is here to help. Together, we can craft a rebranding strategy that not only captures attention but also leaves a lasting impact.
Rebranding process typically involves four steps.
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Committed leadership
Clear fact-based rationale
Long-term vision
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Internal & external research
Inventory of all brand carriers
Visual & verbal design scenarios
Strategic choices
Critical evaluation
Expertise
Legal checks
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Accommodate internal sentiments
Physical/digital rebranding
Communicate the change
Precise planning
Sufficient budget
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Activate & load new brand
Evaluate / research
Rebranding Cases
BR-ND has experience with full rebranding operations for clients such as:
Merger of NRG and Pallas
Merger of Yse, Dialogue and Kirkman to Kyden
High-risk intervention.
Rebranding is a high-risk emotional intervention for the people concerned. In case an organisation decides to rebrand for sound strategic reasons, it is advisable to follow a conscious and structured process.