Vintura

The challenge: A merger of souls, not just spreadsheets

What happens when two successful teams discover they share the same dream? This was the story of Vintura and Cepton, two leading consultancies in Life Science & Healthcare. They felt that by joining forces, they could make an even greater positive impact. The foundation for their merger wasn't a spreadsheet, but a deep sense of shared values. The challenge was to fuse two distinct cultures into one, ensuring their shared soul would lead the way.

Our journey together: A science-based and playful fusion

A merger is more than a transaction; it's a fusion of cultures. We guided the teams from Vintura and Cepton through an intensive, co-creative journey, using our 23plusone emotive methodology. This science-based and playful approach helped them explore and define the values that truly united them. Together, we crafted a powerful brand manifesto—a north star that would form the foundation of their new, shared future.

"It was a challenging and valuable process to create and define our collective soul. The approach was inspiring, and it was a great team effort to get to this result. Our brand manifesto now serves as our compass for growth."

The transformation: Where purpose meets performance

The result is the International Vintura Group, a united force ready to make a difference as the premier European strategy boutique in Life Science & Healthcare. Their co-created brand manifesto now serves as an internal compass, ensuring that as the teams grow and integrate, their shared values remain the guiding principle. It is proof that a successful merger begins with building a shared cultural foundation, human by human. A culture where people do not just survive, but thrive.

Are you facing a transformation and want to build on a foundation of shared values? Let's explore how we can build next better, together.