Positron Ventures

Investing in the heart of tomorrow

What does it feel like to back a dream that may take a generation to unfold? That is the courageous, human world of Positron Ventures. As an early‑stage fund, they bring more than capital. They bring partnership, guidance, and staying power. The challenge was to express that rare blend of bold, long‑term vision and deep human support in a brand people can feel.

From conviction to a shared language

We started with the whole Positron team. In a science‑based and playful co‑creative session using our 23plusone emotive methodology, we surfaced the core drives behind their work. That shared understanding became the basis of a close partnership and the source for a brand story and identity that feels completely authentic.

Clarity you can recognize at a glance

The outcome is a cohesive brand identity captured in a living brand book and a clear visual system. We activated it across every touchpoint, from slide decks and business cards to the website. Today, the Positron brand radiates the same clarity, confidence, and humanity the team brings to founders. It invites the brightest minds to build for the long term. This is where purpose meets performance.

Ready to give your vision a brand that matches its heart and ambition?

Let’s connect and build your next better, together. Reach out to Kim Cramer or Alexander Koene to start the conversation.