Positron Ventures: investing in the heart of tomorrow

The challenge

What does it feel like to bet on a dream that might take a generation to realize? This is the courageous, human-centered world of Positron Ventures. As an early-stage investment fund, they offer more than capital; they offer partnership and guidance. Their challenge was to create a brand that could truly express this unique blend of bold, long-term vision and deep human support.

Our journey together

To capture their unique spirit, our journey began with the entire Positron team. In a science-based and playful co-creative session using our 23plusone emotive methodology, we uncovered the core drives that fuel their passion. This shared understanding became the heart of a close partnership, allowing us to collectively shape a brand story and identity that felt completely authentic.

The transformation

The result is a beautiful and cohesive brand identity, captured in a brand book and a clean visual style. We helped bring this identity to life across all touchpoints, from their slide decks and business cards to their website. Positron Ventures now has a brand that radiates the same clarity, confidence, and humanity they bring to their work. It’s an invitation to the world’s brightest minds to join them, a perfect example of where purpose meets performance.

Do you have a unique vision that needs a brand to match its heart and ambition? Let's connect and build your next better, together. Contact Kim Cramer or Alexander Koene to start the conversation.