mProve: fired up to transform the Dutch healthcare system

Services provided by BR-ND People: Strategy (purpose, mission, vision, proposition, positioning, portfolio); Brand Expression (naming, design); Brand Culture (team sessions, values, behaviours, innovations)

mProve unleashes the transformative force

Seven ambitious top clinical Dutch hospitals: Albert Schweitzer Hospital, Isala, Jeroen Bosch Hospital, Noordwest Hospital Group, Máxima MC, Rijnstate and Zuyderland Medical Center, have joined forces under the mProve brand to offer patients noticeably better care every day. Together, they form an innovative network called mProve.