mProve: building the healthcare of tomorrow, together

The challenge

What happens when seven leading hospitals join forces, driven by the feeling that things must be done differently? A special kind of energy emerges. This was the starting point for mProve, a powerful collaboration with a shared ambition to make Dutch healthcare smarter and better. After achieving wonderful results behind the scenes, they were ready for the next step: to share their story with the world. The challenge was to give this vital movement a heart, a face, and a single, unified voice.

Our journey together

A brand shaped by so many people must be built with them. We began by talking with dozens of stakeholders—from board members to healthcare professionals across the seven hospitals. In a series of science-based and playful co-creation sessions, using our 23plusone emotive methodology, we listened to their stories and dreams. Human by human, we laid the foundation for a brand story that reflects a true sense of collective pride.

The transformation

The result is a brand that makes innovation in healthcare visible. mProve has transformed from a quiet, behind-the-scenes network into a living movement. With a clear story and a visual identity that radiates trust and ambition, the brand now inspires both internally and externally. Most importantly, the story is carried by the people who are building better healthcare every day. This is where purpose meets performance.

Do you want to transform a shared ambition into a visible, inspiring movement? Let's connect and build your next better, together. Contact Kim Cramer or Alexander Koene to start the conversation.