Kinderpostzegels: a fair start for every child

The challenge

Every child deserves a world of opportunity. Yet many start at a disadvantage, long before the race has even begun. This feeling of injustice is the deep, human motivator behind the vital mission of Kinderpostzegels. The question for the organization was bigger than a single campaign. How do you ensure an entire organization, new strategy in hand, truly feels and embodies its purpose 365 days a year?

Our journey together

To answer that, we started by listening. We spoke with everyone who holds the organization close to their heart, from experts and politicians to the children themselves. Through a series of playful, science-based co-creation sessions using our 23plusone emotive methodology, we found the answers together. We discovered that the name is a source of immense pride and that the brand’s core is simpler and more powerful than ever: children helping other children.

The transformation

The result is more than a strategy on paper; it is a living story that connects and guides the entire organization. It formed the foundation for a new, moving brand film and brought everyone into alignment with a shared belief. This ensures their impact can grow exponentially, human by human, child by child. It’s a powerful example of where purpose meets performance, strengthening a vital organization from the inside out.

Are you ready to strengthen your organization from the inside out? Let's connect and build your next better, together. Contact Kim Cramer or Alexander Koene to start the conversation.