Edge Workspaces: crafting spaces where people thrive

The challenge

Imagine walking into an office that feels more like an exhale than an obligation. A place where the light, air, and quiet hum of focus seem to lift you up. The team at Edge Workspaces had built some of the most sustainable and technologically advanced buildings in the world. Yet they felt a gap between their beautiful spaces and the emotional story that could bring them to life for the people inside. They had all the right ingredients; they just needed to find the heart of their brand.

Our journey together

We believe that people are the brand, so our journey together began by listening. Through a deeply co-creative process, we brought together the entire international team, from Amsterdam to Berlin. In playful, science-based workshops using our 23plusone emotive methodology, we moved beyond the functional pillars of technology and design. Together, we unearthed the core human truth: a great workspace isn't just about the building; it's about creating the conditions for people to flourish.

The transformation

From this shared emotional ground, a powerful new story and purpose emerged: "People need better workspaces so that they can thrive." This simple narrative now connects everything they do. It transformed their values into active principles like "Hospitality with heart" and "Built for connection." Today, the Edge Workspaces story is not just written on a page; it is felt in every interaction, turning stunning buildings into living, breathing communities where people thrive. It’s a perfect example of where purpose meets performance.

Does your brand's story reflect the human experience you want to create? Let’s uncover it together. Connect with Kim Cramer or Alexander Koene to start building your next better.