Danone: creating the human connections behind a corporate brand

The challenge

Trust is a quiet thing. It is felt more than it is said. For a global company like Danone, standing at the heart of vital conversations about health and sustainability, how is that trust truly built? In a world of complex debates, the space between a company’s intention and public perception can feel vast. The challenge was not just to act with purpose, but to be seen and felt as a trusted partner on the journey forward.

Our journey together

We believe a brand’s reputation is a living thing, shaped human by human, conversation by conversation. Since 2023, we have been on a collaborative journey with the team at Danone Netherlands to map this landscape of trust. Using our science-based and playful approach, we go beyond data to listen to the human stories behind opinions. Through sessions guided by our 23plusone emotive methodology, we create a space for dialogue with key voices—from policymakers to NGOs—to truly understand how Danone is perceived as a partner in the Netherlands' most important transitions.

The transformation

This process of deep listening uncovers more than insights; it reveals a clear path forward. The outcome is a shared understanding that helps shape an authentic corporate story and a powerful employer brand, rooted in the company's 'One Planet. One Health' ambition. It provides the foundation to define values and behaviours that resonate both inside and outside the organization, transforming reputation from a corporate metric into a network of genuine human relationships. This is where purpose meets performance.

Is the story the world tells about you the same one you live inside? Let’s explore the human truths that can build your next better, together. Connect with Kim Cramer or Alexander Koene to start the conversation.