Amsterdam Impact: Turning creative energy into collective change

You can feel it in the streets of Amsterdam. It’s a creative hum, a restless energy that flows from the city's thinkers, makers, and storytellers. There's a powerful desire to create work that doesn't just capture attention, but also sparks real, positive change. But often, there's a gap between wanting to make a difference and knowing how to start. What if we could bridge that gap, together?

From a shared feeling to a focused mission

This is the question at the heart of our collaboration with Amsterdam Impact, an initiative by the City of Amsterdam. Their goal is to accelerate the city’s transition to a more inclusive and sustainable economy. We know from behavioral science that lasting change begins with inspiration and a shared purpose; a gift the creative industry is uniquely positioned to give. Our role is to act as facilitators, helping to channel the industry's immense potential into a unified movement.

Building a movement, not a mandate

Instead of imposing a top-down plan, we are helping to build a platform for connection and co-creation. By bringing together pioneers, established agencies, and new talent, we listen and discover what the community truly needs to make impact a natural part of their work. Through this dialogue, we are collectively building:

• A shared manifesto to provide an inspiring and clear direction for the future.

• A practical toolkit that helps teams make impact tangible in their daily projects.

• A living network of creative professionals who can learn from and support each other.

This journey with Amsterdam Impact shows what’s possible when a community is invited not just to participate, but to lead the change. It’s about building a future where purpose and performance thrive side by side, project by project, human by human.

If you’re looking to unlock the collective power of your own community or organization, let's explore how we can start building next better, together.