Successfully developing your branding strategy.
1. Involve people before the brand strategy is determined.
Brands are created by the behaviour of people in relation to society. By involving people in advance, the chance that people will show the desired behaviour increases considerably. The emotional dynamics and intrinsic ambitions are uncovered on the basis of dialogue and input from people - within and outside the own organisation.
2. Develop the brand strategy with all stakeholders.
After the internal and external emotional dynamics have been recorded in step 1, it is time to explore scenarios for the brand strategy together. The best way to do this is by using different forms of intelligence during a creative workshop. Participants are representatives of all parts of the organisation, not just the marketers.
3. Translate brand strategy into activation plans.
Once an attractive brand strategy has been developed, this evokes all kinds of innovative initiatives. In consultation, it is determined what needs to be adjusted or developed in the field of visual, verbal expression and design of customer contact.
4. Follow and report developments.
By appointing a brand advisory board, progress can be regularly discussed and adjusted. Representatives from all over the organisation sit on this advisory board. On the basis of research into the facts, progress is evaluated and guidelines are given for the priorities and required investments and activities.