Corporate story
BR-ND People excites organisations by creating, expressing and amplifying their corporate story.
A corporate brand story helps with steering and developing a strong organisational identity throughout your organisation. It serves as a blueprint for all brand expression. A corporate story offers employees an inspiring framework that makes their work meaningful. It creates a strong, meaningful connection between people.
Don’t tell the story, be the story!
It is meant for everyone who contributes to the success of your organisation or brand. Management and employees, customers and relations, stakeholders and your influencers. Employees nowadays want to work for organisations that matter meaningfully. They want to be part of the story, in fact, it becomes their story. In their daily work, they seek to realise their own dreams and drives, but moreover also with each other. The corporate story then strengthens the bond and involvement with your brand. A firm emotive connection is created based on a shared understanding of the narrative.
Our approach to creating a corporate story
Co-creating the narrative always together with the people
Design thinking with empathy, scenarios and iterations as a creative process
Integrating and reinforcing the narrative with purpose, mission, vision and values
Connecting the abstract emotive with the concrete cognitive
Narrative in the right tone-of-voice
Various executions from long copy to short boilerplate