The people are the brand.

BR-ND People is a creative change agency in Amsterdam. We align strategy, culture and brand so organisations and their people thrive.

BR-ND People

We create organizations where people want to work, contribute, and grow.

Meet the people
our team

Meet the people

Let's connect!

What we do for you
our services

What we do for you

How we work

Stories of change
our clients

Stories of change

Thriving organizations

Start a project!
Allchiefs
City of Amsterdam
Culturis
St Antonius Hospital
ANWB
Bernhoven
Brabant Zorg
Circle Economy
Danone
Dierenbescherming
Edge Workspaces
Kalkman
Kinderpostzegels
Kyden
Leaseweb
mProve
Natuurmonumenten
Nextview
NRG PALLAS
TNO
Oncomid
Permens
Positron Ventures
Provincie Zuid-Holland
Publyon
Quinso
Santeon
Thorizon
Gemeente Tilburg
Vintura
Van Vulpen
Allchiefs
City of Amsterdam
Culturis
St Antonius Hospital
ANWB
Bernhoven
Brabant Zorg
Circle Economy
Danone
Dierenbescherming
Edge Workspaces
Kalkman
Kinderpostzegels
Kyden
Leaseweb
mProve
Natuurmonumenten
Nextview
NRG PALLAS
TNO
Oncomid
Permens
Positron Ventures
Provincie Zuid-Holland
Publyon
Quinso
Santeon
Thorizon
Gemeente Tilburg
Vintura
Van Vulpen

Culture, Strategy, Expression.

Culture, Strategy, Expression.
Ideas that move organizations from intent to impact.
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BR-ND Press

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insights
03-04-2026

Change communication that works: from resistance to ownership

Change communication that works: from resistance to ownership

Alexander Koene & Kim Cramer PhD

news
27-03-2026

Impact Report 2025

Impact Report 2025

with love BR-ND People

Explore more insights

From human drives to appealing brands.

We use de science-based 23plusone method to uncover the human drives behind behavior and preference. This creates shared language, stronger connection and clearer direction — forming the basis for culture, strategy and expression people actually live.

health
curiosity
creativity
innovation
passion
a better world
23plusone Happiness Scan

Are you driven by
health?

Discover our method. Do The Happiness Scan.

try it yourself
23plusone

Meet BR-ND People

Meet BR-ND People
Our team is powered by happy people...
Robert Essenstam

Robert Essenstam

Brand Strategist

Robert is a brand strategist through and through. He listens, asks questions and keeps digging until he gets to the core.

Kiki Hartman

Kiki Hartman

Creation & Art direction

Kiki shapes how stories, identities, and experiences come to life. She brings visual and conceptual depth so what organizations stand for is seen and felt.

Join the team!

Reach out

Want to work, contribute, or grow together? We need you!

Meet BR-ND People