Client projects 2024

While the world is becoming increasingly uncertain, and it sometimes feels better to cut ourselves off from the news to stay positive, fortunately, there are also still many wonderful organizations that are doing good stuff for our fellow human beings and the planet. We are happy and humbled to work with some of them. Let's celebrate the remarkable organizations that chose to work with us in 2024 and ahead. Each client is making a specific impact in developing a better future, and we are proud to support them by strengthening their strategies and stories.

BrabantZorg
In a time when elderly care faces unprecedented capacity challenges, BrabantZorg is pioneering a transformation that puts human dignity, well-being, and positivity at its core. Their plans go beyond traditional care models, creating an integrated and tech-supported ecosystem where every stakeholder - from caregivers to family members - plays a vital role. By reimagining elderly care, they are setting new standards for how we honor and support our senior citizens.

Services by BR-ND People: engaging internal & external stakeholders in the transition strategy through co-creation of the transition story and activating this through strategic communications

Cultuurherstel
At the heart of Amsterdam's vibrant cultural landscape, Cultuurherstel is on a mission to contribute to the autonomy and future-proofing of cultural organizations, by connecting them to the business knowledge and experience of voluntary corporate coaches. Their brand transformation extends beyond a new name and identity - it's about being a platform that ensures the value of art and culture for society.

Services by BR-ND People: engaging internal & external stakeholders in creating an attractive brand story and delivering a new brand identity, including a new brand name, and visual expression.

Kyden
Kyden aims to accelerate the transition to a sustainable society with a full-service ESG suite. With consultancy, talent, and technology, they activate the transformative power of individuals, teams, organizations, and ecosystems. As the company has a broad range of offerings, the team needed a clear overview of its diverse solutions across various fields and themes.

Services by BR-ND People: making complexity simple by designing a clear proposition overview.

Leaseline
Leaseline's journey toward B Corp certification represents a fundamental shift in financial services. Based in Antwerp, they are proving that financial leasing can be a catalyst for sustainable business practices. Their new corporate story and visual identity reflect a deeper purpose: enabling entrepreneurs and their businesses to grow responsibly while considering their environmental and social impact.

Services by BR-ND People: Supporting Leaseline with their sustainability journey and B Corp certification, preceding a new corporate brand story and relaunch of their brand identity and expression.

mProve
The collaboration of seven teaching hospitals under mProve demonstrates the power of unified purpose in healthcare. They seek to transform future healthcare by sharing knowledge, enhancing patient care, and spurring medical innovation. This partnership demonstrates how healthcare institutions can achieve greater success through collaboration than they could ever accomplish alone.

Services by BR-ND People: Supporting mProve with their corporate brand story and a relaunch of their brand expression.

NRG PALLAS
A long-time client, NRG ensures the worldwide distribution of nuclear medicines through the production of medical isotopes. Every day, more than 30,000 patients worldwide depend on medical substances for their treatment. With the merger of NRG and PALLAS, a new organization originated, owned by the Dutch government, and caring for the health and well-being of humanity.

Services by BR-ND People: Supporting NRG PALLAS with their corporate visual identity.

OAKK
OAKK's commitment to pursuing B Corp certification reflects a growing understanding that financial services must evolve to meet society's changing needs. Their Rotterdam-based team works to make personal guidance and solid asset management accessible to everyone.

Services by BR-ND People: Supporting OAKK with their B Corp journey.

Positron Ventures
Positron Ventures helps and funds Europe-based scientist-entrepreneurs pursuing moonshots for (planetary) health. They back teams from day one in their pursuit of solving a major global challenge with pre-seed investments and, wherever needed, support across all aspects of building a company.

Services by BR-ND People: Co-creation of the Roles & Responsibilities card deck - a conversation starter for early-stage, science-based startups.

Santeon
Since 2010, Santeon's seven teaching hospitals have demonstrated the power of collaborative value-based healthcare. Their new group strategy, supported by a strong fundament of trust and success, shows remarkable foresight in addressing the challenges facing Dutch healthcare. By working together, they are creating solutions that benefit not just their own institutions, but the entire Dutch healthcare ecosystem.

Services by BR-ND People: Supporting Santeon with a new corporate strategy for the years ahead.

Tilburg
The Municipality of Tilburg's new purpose-driven corporate story represents local government at its best. The story goes beyond administrative efficiency to embrace a deeper role in community building, sustainable development, and hospitality. The planned operationalization in 2025 will transform the organizational values into concrete actions that benefit all citizens.

Services by BR-ND People: Co-creation of the new corporate story for the Municipality of Tilburg through engagement of all co-workers.

Van Vulpen
In the critical work of infrastructure development, Van Vulpen stands out for recognizing that technical expertise must be matched with cultural excellence. Their focus is on preparing their team for the massive task of national electrification. They understand that successful infrastructure transformation requires both technical skills and a strong, open organizational culture.

Services by BR-ND People: Supporting Van Vulpen with the creation of their culture story and values to help create a sustainable and happy workforce.

Vivara / CJ Wildlife
As a leading market player, Vivara / CJ Wildlife offers a wide range of high-quality garden wildlife products to consumers in Western Europe. They partner with and donate part of their revenue to national nature preservation organizations, their ‘Green Partners’. In 2024, the company worked on future-proofing the business through innovations and new ways of working.

Services by BR-ND People: Supporting Vivara / CJ Wildlife with their brand strategy and optimal brand portfolio and brand architecture.

Looking Forward to 2025
These organizations are pioneers in their respective fields, each working to create meaningful change in society. Their achievements in 2024 lay the groundwork for an even greater impact in the years to come. As we move into 2025, their commitment to purpose-driven transformation continues to inspire and guide positive change across sectors.

A comprehensive impact report examining our B Corp certification areas - customers, workers, governance, community, and the environment - will follow later this quarter.